a slow guide to making them last
your intimates are made to be worn, felt, and kept. handcrafted from carefully chosen fabrics, each piece deserves a little intention in the way you care for it, not because it's precious, but because it was made to last.
this isn't a list of rules. it's a gentle ritual.
washing
the single best thing you can do for your intimates is hand wash them. fill a basin with cool or lukewarm water, add a small amount of gentle lingerie wash or mild soap, and let each piece soak for a few minutes before lightly pressing (never wringing) the water through.
if you need to machine wash, use a mesh laundry bag on a delicate cold cycle. always fasten hooks before washing — an open hook is the fastest way to snag delicate lace or stretch out a band.
- cool or lukewarm water only — heat is the enemy of elastic and fine fabrics
- gentle lingerie wash or a pH-neutral soap
- press gently — never wring or twist
- fasten all hooks before washing
drying
lay your pieces flat to dry on a clean towel, away from direct sunlight and heat. reshaping a bra cup while it's still damp keeps its structure for longer — gently press the cups back into their natural form and leave them to air dry naturally.
never put your intimates in the dryer. the heat breaks down elastic fibres and can warp underwire, shortening the life of even the most beautifully made pieces significantly.
storing
how you store your intimates matters more than most people realise. bras should be stacked cup-within-cup in a drawer — never folded in half, which collapses the underwire and distorts the padding over time.
thongs and garters can be folded flat or rolled gently. keep lace pieces away from rough fabrics that might catch and pull the weave — a dedicated drawer or a small lingerie organiser makes all the difference.
rotating your pieces
even your most-loved bra needs a rest. elastic has memory — give each piece at least a day between wears to recover its shape. rotating between two or three bras regularly will extend the life of each one considerably more than wearing just one piece on repeat.
a note on fuller bust pieces
fuller bust pieces do more structural work than their smaller-cup counterparts. the underwire, the band, the straps — all of it carries more load. this means the way you care for them matters even more.
always hand wash if you can. always let them rest between wears. and always store them properly. pieces made with intention deserve to be kept the same way.
lingerie is one of the few things you wear entirely for yourself. caring for it is an extension of that same quiet act of self-regard.
made with love, madeline paige intimates.